Got a website but no traffic? Is your small business internet marketing ineffective? Consider these small business internet marketing tips and tricks to help drive traffic to your website:

* Get an automated eCommerce system - These can be really good, very comprehensive and very inexpensive. The good ones can do everything from customer base management to product management to shopping cart to newsletter broadcasts.

* Get a cheap and reliable merchant account provider - You can get merchant account providers that do both the merchant account and internet gateway for you. Hint: your bank is probably more expensive than the discount providers out there.

* Put a link back to your website in your email autosignature - This doesn't need to be obnoxious, just a simple link that email recipients can click on to see your website.

* Do selective link trading - Link trade, but make sure the content on the other website is similar to your own. Don't touch "link farms" with a ten-foot pole; search engines hate them.

* Write articles and include your website address - There are a number of article databases out there. Find some article databases which house content similar to yours and write a few articles. You'd be amazed at where your articles show up!

* Write newsletters - Allow for customers and visitors to subscribe to a newsletter to get regular visibility to you and your company.

* Consider using a search engine submission services - These services submit your site to multiple search engines & directories. Can be helpful particularly if your website is new.

* Set up an affiliates program - Allow for others to promote your products on a commission basis. Again a good eCommerce system should already have this built in.

* Download the Google Toolbar - The Google Toolbar has a nifty feature which shows you the page rank (0-10 scale) of every site you visit. The higher your page ranking the higher your placement in search engines.

* Set up multiple websites - Got three services you perform? Set up three different websites with domain names that match your keywords. Super cheap to do and can be very effective.

* Consider setting up a Google AdWords account - You pay on a cost-per-click (CPC) basis to get your website advertised. Can be effective but also can get very expensive.

Lonnie Pacelli

Lonnie Pacelli has over 20 years leadership expertise as an executive, project manager, developer, tester, analyst, trainer, consultant, and business owner. During his 11 years at Accenture he built leadership expertise consulting with many Fortune 500 companies including Motorola, Hughes Electronics, and Northrop-Grumman. During his nine years at Microsoft he continued building leadership expertise through development of some of Microsoft’s internal systems, led their Corporate Procurement group, managed their Corporate Planning group, and led company-wide initiatives on Continuous Fiscal Improvement and Training Process Optimization. He has successfully implemented projects ranging from complex IT systems to process re-engineering to business strategies.

Lonnie is also the creator of the Leading on the Edge™ Products which packages leadership expertise in helping today's leaders be more effective through practical skills assessment, action planning, and follow-up.

Lonnie is also the author of The Project Management Advisor: 18 Major Project Screw-Ups and How to Cut Them Off at the Pass (Prentice Hall, 2004). His next book, The Truth About Getting Your Point Across, is currently in the works and will be released through Prentice-Hall first quarter 2006.

Lonnie is also a partner with Ascend Business Solutions which specializes in back-office outsourcing, consulting, and providing leadership expertise for small businesses.