You are probably familiar with the expression "Knowldege is power." When Sir Francis Bacon made that insightful observation, he most likely never imagined that over 400 years later, the truth of his statement would be more evident than ever.

Today's Internet is fast becoming the first place people go to for information of one kind or another. You only have to look at the enormous popularity of search providers like Google and Yahoo to confirm that. Everyday millions of people are actively seeking information on a limitless number of subjects.

They are looking for knowledge, guidance and solutions for things like:

• how to buy a car without overpaying

• how to find affordable hotel accomodations

• how to start a successful home business

• how to get out of debt and stay out of debt

• how to select the right wine for a romantic dinner

• how to plan the perfect garden wedding

• how to win big at blackjack

• how to care for pets... and much more

With these facts as evidence of the overwhelming demand for information, it shouldn't take much effort for the budding entrepreneur to figure out that informational products are the ideal moneymakers.

Electronic books (e-books), audio books, special reports, online courses, video tutorials, scripts and software applications are examples of ways you can package information for profit. Their uniqueness sets them apart, making them more attractive and versatile than other types of products.

Here are some reasons why:

1. There is a high profit margin

2. They are not expensive to set up or create

3. The original information is easily repackaged in different forms

4. Features from some products can be incorporated into others

5. They can be used to generate leads and capture opt-ins

6. They can be powerful viral marketing tools

7. Purchase and delivery can be automated

8. Delivery is by immediate download

9. No maintenence is required

This is a powerful and effective sales strategy.

You can guarantee that the quality of your products will be consistent since each copy is an exact replica of the original. And there is never any spoilage, breakage or associated expense, because the products have no physical form. They are complied exclusively from bytes of data.

Informational products allow you to cater to the public's impulsive buying nature. By making it easy for the Web site visitor to purchase and immediately download your product, everyone benefits. He or she gets to start using the product right away and you get the satisfaction (and profit) from having made another sale.

On the flip side of that scenario is the ability to protect yourself from thieves who would buy your product, download it and then ask for a refund. You can simply trigger deactivation features within the product and render it inoperable.

This is only a brief examination of some of the elements that make informational products so appealing, popular and profitable. It also strongly suggest that these types of products will be sure winners for a long time to come.