Skin care has spawned a big industry worldwide. The leather coating that nature gave man to protect against wind and sun now needs additional care if one is to get a job, retain a job, get a fianc', retain a fianc', or keep the marriage partner happy. It is all in the show, and the show goes on brisklyselling creams and lotions that would make you look younger, pretty, attractive, smart, and beautiful. Magic lotions that would bring the youthful charm back on your face.

Our culture lays stress on youth. It rewards youth with praise, likes their youthful features. Old age is a sickness. No one wants to grow old, or worse still, look old. How it diminishes our value, makes us appear insignificant in front of the young. The young seem to have everythingall the happiness, pleasures, fun, and enjoyments are theirs to keep. How much the old would like to keep all of that intact, at whatever cost.

The face is the first mark of youth. This is where the anti-wrinkle skin industry starts. The creases, lines, and wrinkles on the face look ugly. Young people have smooth skin. You must get rid of these age lines first.

In fact, skin care can begin from your diet and daily regimen. True, the blast of the sun can damage facial fibers. Creams and lotions can filter that out. Still, the anti-wrinkle skin industry promises a lot more than that. It promises a young-looking skin to all that may actually never happen. After all, aging is an irreversible process.

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