Nowadays, everyone seems to be outdoing each other and when it comes to wedding planning this is no exception.

Brides are always looking for the biggest or the most expensive dress or the gown with the most crystals on it. Many celebrities are in fierce competition with each other when it comes to the length of their train, the cost of the wedding, the number of groomsmen, the size of the bouquet and so on. So, in this crazy world of 'bigger is better' how can you outdo other brides when it comes to wedding party favours?

The market for wedding favour gifts is a real growth industry and increasing all the time. This is great news for future brides as it means they can be choosy when it comes to selecting their wedding party favours.

Brides are very particular when it comes to organising their wedding - and so they should be. After all, they have been planning it in their heads since they were 5 years old!

Brides vary hugely; we all know brides who have meticulously planned every minute details and we all know brides who - 2 months before the wedding - haven't even got their dress! However, when it comes to the theme of the wedding, the colours and ideas all need to blend well together.

This is especially the case when it comes to laying the reception tables including the wedding favour gifts. Wedding party favours have the ability to tie all your ideas in together and are fundamentally the linchpin that ties up all the loose ends.

In other words, if your wedding is simple, plain, classy and elegant, you will want to keep your wedding party favours to this theme. In which case, an ivory square box with an embossed lid will look sensational finished with ivory satin tying ribbon and a clear/silver wired jewel spray.

If you are pulling out all the stops and are having a fairytale wedding that every girl dreams of, then your wedding favour gifts must also reflect this extravagance. The wedding party favours really need to a talking point for your guests and so go for a glossy black cubetto with red organza woven edge tying ribbon and - the piece de resistance - a gold fabric heart.

You can fill them with handfuls of coloured sugared balls or gold mini heart dragees. They will look elegant, yet stylish and your guests will be talking about them for years to come!

(c) World of Wedding Favours