Being a small business owner often means wearing a number of different hats. How many of you act as the CEO, the general manager, the accountant, the salesperson, the computer technician, the secretary, the receptionist, etc? Sound familiar?

Many entrepreneurs try to chase too many targets at once and end up overwhelmed rather than focusing on their business. They spend all their energy carrying out daily tasks leaving little time for the most important part of their business - their own business!

To avoid this, spend some time focusing on your business and decide which strategies will be most helpful in developing your own marketing plan. In order to grow and succeed in your business, you first need to have a crystal clear idea of what you want to do and where you want to go. In other words, have you defined your objectives? And more importantly, have you put them in writing?

This was actually a new concept for me. In the French culture we are not used to doing this and when I tried to teach it to some of my French clients, they just thought I was nuts! But I understand why because it took me a while before I decided to give it a try. My thoughts were that I had always managed to get what I wanted without the need to write my objectives down. But since so many people here were already applying this concept to their business, I decided not to be stubborn and give it a go too.

Wow! Since I have been using this concept everything has moved so much faster!

Writing my objectives on a weekly basis and being very specific in each area of my business has given me the opportunity to create strategic alliances with other entrepreneurs, triple my database, double my revenue last year and write a book. I am now also working on numbers of new projects with people who I could never have expected to meet or work with just a couple of years ago.

Now my big dreams are a reality!

I love the way people do business in the US. I dont know if you realize it but you are very lucky. You have all the tools to succeed, but do you use them?

When you write your objectives on a weekly or monthly basis it makes you actually work on them and act faster. If you are not specific and just say, I will have money, or I will have more clients, then yes, these things will come, but the question is when? You dont have any deadline to accomplish them by! But if you decide that by May 30th you will have 6 new clients, you will then do something in order to get those clients instead of praying or waiting to see if this will happen.

In my last networking event, I asked my members, What are your goals for the next 30 days? Some answered without hesitation while others had to think about it. And somebody told me, Thanks Biba for reminding me that I need to work on my goals, I had actually forgotten about it.

I found that the best way of incorporating time for your objectives and marketing plan into your schedule is to set up an appointment with yourself. And whatever happens, even if there is a client emergency, never cancel this appointment with yourself.

Make a decision that once a month or once a week you will spend an hour or two working on your business, focusing on: strategies to get more clients, new products or services to offer, special campaigns to make more sales and writing articles to post on your newsletter, newspapers or ezine directories to promote your business. The more links you get, the more traffic you will receive on your website (by the way, do you have a website? If not this should be one of your objectives for the next 30 days). Do you have a newsletter? This is the easiest and cheapest way to communicate on a regular basis with your clients and prospects, in order to promote and grow your business. This can be another objective for the next 30 days.

Take the time to plan strategies that will help to grow your business. Consider yourself as your most important client. Do for yourself what you do for your clients. Your business needs all your attention, all your energy and all your dedication. Your future and your success depend on it.

If you need help with organizing your ideas or working on your marketing plan, join my boot-camp starting on May 3rd. And just as I have done for my previous clients, I will help you too save a great deal of time and money.

If you are ready to boost your business and to take action, check the program NOW, at ==>http://www.startyourdreambusinesstoday.com/bootcamp.html

2006 Biba F. Pdron

Biba Pedron

Biba F. P?dron is a marketing consultant and founder of Biba4Network. She specializes in Networking for small business owners in the greater New York Area. Biba is also the founder of Focus on Career, a One-Stop-Shop, which specializes in helping new solo entrepreneurs to start their own businesses.

For over 15 years, Biba has served as a sales and marketing manager for a number of companies in her native France. Recognized as someone who powerfully connects with people, professionally and socially, Biba brings her successful networking techniques to both sides of the Atlantic.

Biba?s motto is ?Stop looking for a job, and start your own business doing what you love.? I started companies in both France and the United States, my experience can save you lot of time and money.

She has managed numbers of salespeople in different companies before she started her first business F.P Communication in April 1998, where she helped dozens of her clients?mainly small business owners?grow their businesses through telemarketing. She brings her personal experience, know-how, energy and sensitivity to her clients who are typically experts in their chosen fields. Biba helps clients structure, organize and grow their businesses.

Biba is well-known for her unique blend of business networking through her own company Biba4Network. She organizes meetings on a monthly basis throughout the greater New York Area. The events provide entrepreneurs and small business owners the opportunity to meet each other in a structured setting, exchange ideas and resources. Biba makes a concerted effort to create the right environment that fosters growth and development and strives to help her members meet the right partners for their businesses.

Because networking is much more than just shaking hands and collecting business cards, Biba4Network facilitates business meetings by connecting entrepreneurs with other small business owners and service providers who are committed to help grow their businesses and improve their client bases.

Using her own experience and struggles to start her own business, Biba launched Focus on Career, a one-stop-shop to help new entrepreneurs start their own businesses in a fast and easy manner in the New York Area.

In her spare time, Biba is a photographer. She held her first photo exhibition in New York City in October 2005. You can enjoy her photos at newyorkart-nyc.com