1. Supersize It!

Okay, okay... the real marketing term here us upsell it, but the word association takes me to McDonalds. Youve been there... you pull up to the window, place your order and they always say... Would you like to supersize that?

What bugs me is that I instinctively say, Yes! After all, for a few cents more Im getting nearly twice the amount of fries and beverage. We wont discuss the fact that a person with normal size kidneys couldnt possible drink the supersized drink before it goes flat... and that if I were to eat all of the supersized fries Id be perfect advertisment for an acne medicine company... but hey, I got a good deal!

When your customers have their wallet out and are reaching for their money, they are ripe for shelling out just a few more bucks to sweeten the deal. In fact, about 50 percent will say yes without a second thought. Its the perfect time to offer an upgrade or an extra warranty.

2. After The Sale Offers.

Have you noticed that novel sequels seem to go like hotcakes? Once the author has caught the audiences attention with the first book, they cant wait to get their hands on the follow up.

The same idea carries over with your customers. A customer who is happy with the product and service you provided the first time, is much more open for a second experience.

The backend product you offer doesnt even have to be your own. Affiliate marketers are rolling in proceeds on ebooks that cover material associated with their products. Its an easy and painless process to market this way... the affiliate handles all the sales, while you collect the commission.

3. Reward Referrals

Customer surveys that ask 3 basic questions: What did you like best about the product?, How can we improve the value of the product?, and Who do you know that would benefit from the product?

In a nutshell, you are letting the customer know that his needs and opinions are important to you, and that you want to help someone else fulfill their needs too. Youll gain valuable insight into customer satsifaction, provide material for valuable testimonials, and get tips on potential customers.

Upselling, backend selling and referral selling work together to increase the number of sales you net, without increasing advertizing budgets. Try it... youll be surprised at how easy it is to increase your marketing effectiveness within your current customer audience.

Copyright 2006 Cutts Group, llc